In this week's episode I catch up with a former colleague, Alexa Heinrich, who has gone off and been making waves for folks in the Digital Marketing, pushing folks to consider how accessibility is built into their social media.
We discuss her forthcoming book and the free complimentary website, Accessible Social - which provides robust education for all social media users to make their content more inclusive for all. We also got into what good access in media can manifest as - doing a case study of a recent Jeep Ad.
But it's not an Influencing the Influencers episode without us digging a bit more into the complexities of digital media.
Alexa helps continue the conversation I had with Isa in episode 12 "Digital Gardening", helping us consider HOW we go about the algorithms that force us into self censorship when also considering access and inclusion.
This conversation is so rich and "felt like two friends catching up" - which is what Alexa shared with me when we finished recording. I couldn't agree more!
Listen into this convo and follow Alexa on Twitter (she's staying regardless of Musk)!
Other Creators Mentioned To Follow:
@merylkevans